There a few media outlets, and a few ticked off people that are reporting that the Haiti relief movement is one of the most successful charity drives to date! Even bigger than the relief efforts from hurricane Katrina. That may come as a surprise to some, but to me, the reason is pretty clear. Give it up to the social webverse.  People see more, interact more, and share more now more than any other time in history. We are at the upswing of a time when social interactivity and the data associated with it will be like air…In fact, there are some that would argue we are already there.

It’s been proven time and time again, one such time being the day Micheal Jackson died, that the people are the people’s news outlet. Nothing new to some of us who do marketing for a living, but it baffles me that some companies still don’t believe in the power of social media.