With so many web metrics tools out there, it’s not easy to understand or choose how to measure your web success. If you feel like you need a dictionary to even get started, you’re not alone. Plenty of bloggers and websites out there are saying the same thing. Successful businesses know their markets and the people [...]
Blogs can be used for many different purposes, including sales. Blogging for sales is another effective way to leverage blogs and I will explain how to go about it in a 6 step process. 1 – Find a large enough group of people to talk to. 2 – Learn what is unique about each smaller group. 3 – Share with them and build trust. 4 – Be patient and keep sharing. 5 – Embrace your visitors and their networks. 6 – Keep improving your sources
What does Education have to do with Marketing? I was going to use the question above to title this post, but then I realized that I was making the precise mistake that I am going to blog about – Making your titles/headlines/subject lines or your entire content too specific. The consequence is that you lose [...]
A few weeks ago we were invited to talk about SEO at the Dallas-Fort Worth American Marketing Association and we took the opportunity to “de-muddle” the search and content landscape. We focused our presentation on how Search Engine Optimization is evolving into what we are calling CSO or Content Search Optimization. The concept behind CSO is [...]
Everyone talks about the importance of embracing Social Media as a marketing channel because it is free, easy to implement and everyone is doing it. But I also want to emphasize that it is a great channel to retain and engage employees. Leveraging employees, and their online networks and presence, in corporate social media initiatives helps marketing get the brand [...]
Companies always get excited about launching a new website. In reality, maybe they are the only ones who care about the new website, but the excitement is nothing short of motivational. That’s how we feel here at C6 with the launch of our brand new biz front. The new website is geared towards answering the [...]
I have to admit that I am not much of a reader. Why? in my completely crazy brain, I figure by the time I read something, it will have changed anyway…so why not shoot to learn from experience. Yes, I do know that this is a very illogical angle to approach this from, but it [...]
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