I have to admit that I am not much of a reader. Why? in my completely crazy brain, I figure by the time I read something, it will have changed anyway…so why not shoot to learn from experience. Yes, I do know that this is a very illogical angle to approach this from, but it works for me as a justification method. Being as it may, I have to read, and because I have to read I like to choose books that I know will not waste my time. Casual reading ?  no thanks, not my thing, Even thought “They” say it is suppose to increase your IQ (I am doomed).  Give me the books that amazon says is the best book written since the bible and I will invest some time.

I came upon such a holy grail recently that I couldn’t help but sharing. “The Art of SEO” by Eric Enge and bunch of other people. As passionate as I am about SEO, I usually approach anything that has to do with the topic with reluctancy, because lets face it, most people tell you the same crap so called SEO experts have been spewing since 1994 (the good ole days of Infoseek). Here is the crap I am talking about, the question of question that just gets under my skin, and usually asked about a brand new website… “Is the website Search Engine Optimized?”. Maybe someone forgot the definition of optimization, but correct me if I am wrong, and I very well may be, how can you optimize something you haven’t had the chance to test and tweak? The question should rather be, “have you chocked enough self important keywords into the website’s meta keyword and title tag? and doused the content full of sentences that don’t make any sense because we had to get the keywords in there?”. Not to mention the fact that SEO is no longer just an on-site affair. Please don’t get me started, back to the book.

Armed with the reviews of the smart and good intentioned folks on amazon, I embarked on my bathroom reading journey of this book. The authors did an incredible job outlining a lot of theories missed by most other examiners of the SEO topic. The book gives you more ammunition to fight with than Rambo-in- the-middle-of-the-jungle-with-his-never-ending-supply-of-bullets-and-sharp-pointy-objects-carved-from-his-knife. Moreover, they point out one very crucial thing many SEO firms fail to tell you, Every SEO campaign is almost as different as a finger print. Different brands, different goals, uneven playing field… GO figure. The thing that strikes me is that this book was actually written in 2009, but seems to be more current than some of my other SEO readings which make me think that Eric, Stephen, Rand and Jessie (I assume we are on a first name basis, even though I don’t know them) are what you call forward thinkers. I love forward thinkers.

To sum it up, your company needs to be relevant in organic search…It’s not a luxury, it’s a must. To push you in the right direction, go get this book. Nope, I am not getting paid for this post (not saying I don’t want to), so don’t get any ideas.

When I say “me” or “I”? I mean  Dwamian Mcleish .

Follow me on twitter at twitter.com/dwamianm.

Follow corner6labs at twitter.com/corner6labs