Browsing the archives for the General category

Happy Holidays from the Lab!

in General, Marketing Thoughts

Last month in the United States was the start of the Holiday Season.  Thanksgiving starts off a fast and furious couple of months full of food, family, holiday parties and travel.  If you’re like my wife and I, then you are not originally from this great state of Texas, and it means that you get [...]

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The Almost New Gap Logo… A Marketing Trick?

in General, Marketing Thoughts, Small Business, Social media, Web design

It’s almost an absolute that you have heard the hoopla surrounding Gap’s recent unveiling of their new logo. No? Well, ladies and gentlemen… I give you the “almost” new Gap logo (hint: it’s the one on the right): Do not adjust your computer, iPhone, Ipad or Tablet? screens…this is seriously what they released to the world! But alas, the [...]

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Momma Manners: Let’s Talk About Netiquette

in General, Marketing Thoughts, Rants & Raves

Have you ever noticed that people tend to act differently when they are online? It seems that we’ve forgotten how to act, so  Momma Manners is here to deliver a much needed lesson. Mind Your Manners Do you have an online business or an online presence? If the answer is yes, then you need to [...]

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Free Your Marketing: Why You Should Care About Social Media

in General, Marketing Thoughts, Rants & Raves, Small Business, Social media

Think back to the year 2000. If someone explained the concept of Twitter, Foursquare, or Facebook to you, you’d probably laugh. Now it’s 2010, and social media is embedded in the daily functions of our lives.

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Using videos for your business.

in General, Marketing Thoughts, Search Engine Optimization, Small Business, Social media

Dwamian Mcleish, Our Director of Technology gets interview on CelebrityU Radio.

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Branding. It's not just for cows. Blog your way to successful brand recognition!

in General, Marketing Thoughts, Social media

Blogging. This phenomenon is for sure here to stay and we have advanced past the time of calling blogs just a trend. They are now essential tools in building brand awareness. Blogs provide opportunities to speak directly to audiences engaged in the brand already. Speaking to audiences in their own terms is one of the [...]

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6 Step Process to Generate Sales from Blogs

in General, Marketing Thoughts, Search Engine Optimization, Social media

Blogs can be used for many different purposes, including sales. Blogging for sales is another effective way to leverage blogs and I will explain how to go about it in a 6 step process. 1 – Find a large enough group of people to talk to. 2 – Learn what is unique about each smaller group. 3 – Share with them and build trust. 4 – Be patient and keep sharing. 5 – Embrace your visitors and their networks. 6 – Keep improving your sources

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3% buy now, 7% are open to it, 30% not thinking about it, 30% think they are not interested and 30% know they are not interested.

in General, Marketing Thoughts

What does Education have to do with Marketing? I was going to use the question above to title this post, but then I realized that I was making the precise mistake that I am going to blog about – Making your titles/headlines/subject lines or your entire content too specific. The consequence is that you lose [...]

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Re-assess, Re-think, Re-imagine SEO

in General, Marketing Thoughts, Search Engine Optimization, Social media

A few weeks ago we were invited to talk about SEO at the Dallas-Fort Worth American Marketing Association and we took the opportunity to “de-muddle” the search and content landscape. We focused our presentation on how Search Engine Optimization is evolving into what we are calling CSO or Content Search Optimization. The concept behind CSO is [...]

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What does Employee Retention have to do with Social Media Marketing?

in General, Marketing Thoughts, Social media

Everyone talks about the importance of embracing Social Media as a marketing channel because it is free, easy to implement and everyone is doing it. But I also want to emphasize that it is a great channel to retain and engage employees. Leveraging employees, and their online networks and presence, in corporate social media initiatives helps marketing get the brand [...]

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