Think back to the year 2000. If someone explained the concept of Twitter, Foursquare, or Facebook to you, you’d probably laugh. Now it’s 2010, and social media is embedded in the daily functions of our lives.
Dwamian Mcleish, Our Director of Technology gets interview on CelebrityU Radio.
Blogging. This phenomenon is for sure here to stay and we have advanced past the time of calling blogs just a trend. They are now essential tools in building brand awareness. Blogs provide opportunities to speak directly to audiences engaged in the brand already. Speaking to audiences in their own terms is one of the [...]
Where are you?… what are you doing?… twitter made it popular, and if that didn’t make our current online sociali-sphere (made that up) a stalker’s heaven, location-based social networking just up the ante. Almost every smart phone out today has some sort of Geo location capability. Whether it’s through an integrated GPS (real GPS) or [...]
It’s hard to know when the “Mobile App” obsession will end. Chances are, not anytime soon. There are now over 50,000 Apps available at the iPhone App Store. With so many Apps out there, it can be hard to know which ones are useful. There is even an App to decide which Apps to download [...]
With so many web metrics tools out there, it’s not easy to understand or choose how to measure your web success. If you feel like you need a dictionary to even get started, you’re not alone. Plenty of bloggers and websites out there are saying the same thing. Successful businesses know their markets and the people [...]
Blogs can be used for many different purposes, including sales. Blogging for sales is another effective way to leverage blogs and I will explain how to go about it in a 6 step process. 1 – Find a large enough group of people to talk to. 2 – Learn what is unique about each smaller group. 3 – Share with them and build trust. 4 – Be patient and keep sharing. 5 – Embrace your visitors and their networks. 6 – Keep improving your sources
What does Education have to do with Marketing? I was going to use the question above to title this post, but then I realized that I was making the precise mistake that I am going to blog about – Making your titles/headlines/subject lines or your entire content too specific. The consequence is that you lose [...]
A few weeks ago we were invited to talk about SEO at the Dallas-Fort Worth American Marketing Association and we took the opportunity to “de-muddle” the search and content landscape. We focused our presentation on how Search Engine Optimization is evolving into what we are calling CSO or Content Search Optimization. The concept behind CSO is [...]
Everyone talks about the importance of embracing Social Media as a marketing channel because it is free, easy to implement and everyone is doing it. But I also want to emphasize that it is a great channel to retain and engage employees. Leveraging employees, and their online networks and presence, in corporate social media initiatives helps marketing get the brand [...]
