The Invention of Lying and Liar Liar toy with the idea of being incapable of telling a lie. What if this concept was applied to the world of marketing? What would advertisements and promotions look like? Easy Choices If companies were incapable of lying about their products, consumers may have an easier time with choosing [...]
Alright class, please use No. 2 pencil only on this and keep your eyes on your own paper. Today’s quiz is in true false format. You have 10 minutes to complete your quiz….and…start. True or False: I need to be on every platform. Ok look, if you’re going to use social media marketing you should [...]
Have you ever noticed that people tend to act differently when they are online? It seems that we’ve forgotten how to act, so Momma Manners is here to deliver a much needed lesson. Mind Your Manners Do you have an online business or an online presence? If the answer is yes, then you need to [...]
Think back to the year 2000. If someone explained the concept of Twitter, Foursquare, or Facebook to you, you’d probably laugh. Now it’s 2010, and social media is embedded in the daily functions of our lives.
Where are you?… what are you doing?… twitter made it popular, and if that didn’t make our current online sociali-sphere (made that up) a stalker’s heaven, location-based social networking just up the ante. Almost every smart phone out today has some sort of Geo location capability. Whether it’s through an integrated GPS (real GPS) or [...]
I have to admit that I am not much of a reader. Why? in my completely crazy brain, I figure by the time I read something, it will have changed anyway…so why not shoot to learn from experience. Yes, I do know that this is a very illogical angle to approach this from, but it [...]
Usually, in our effort to show you that we know what the hell we are talking about, we would give you a series of pointers to help you with your efforts to reach the masses. However, TODAY… we will simplify. TODAY… we will only give you one tablespoon of marketing medicine that is sure to [...]
Editor’s note: Today we have a guest post from Kay Byfield, a highly reputable Marketing Communications Professional. Kay is currently the Executive Vice President Membership at DFW American Marketing Association. Kay expresses valuable insights into “How Social Marketing Benefits Business” in an environment where social media is changing the online marketing landscape (See Video). You will also find Kay’s [...]
The last couple of years have been tough and hopefully you and your company managed to survive it. In 2010 we expect that things will start getting better, at least in certain industries; however you should be smart and don’t get all excited. There are great opportunities for those that are brave, innovative and agile, is that you? If yes, then call us. If not, [...]
Social Or Bust…Maybe not, but here are my thoughts on that. Our editor says this post is a little harsh. You be the judge and be sure to give us a piece of your mind. I am not your dad , your step dad or your boss in trying to tell you how to run your business. [...]
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