Browsing the archives for the Social media category

Free Your Marketing: Why You Should Care About Social Media

27 Jul, 2010 in General, Marketing Thoughts, Rants & Raves, Small Business, Social media by beall

Think back to the year 2000. If someone explained the concept of Twitter, Foursquare, or Facebook to you, you’d probably laugh. Now it’s 2010, and social media is embedded in the daily functions of our lives.

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Using videos for your business.

14 Jul, 2010 in General, Marketing Thoughts, Search Engine Optimization, Small Business, Social media by admin

Dwamian Mcleish, Our Director of Technology gets interview on CelebrityU Radio.

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Branding. It's not just for cows. Blog your way to successful brand recognition!

8 Jun, 2010 in General, Marketing Thoughts, Social media by kharlan

Blogging. This phenomenon is for sure here to stay and we have advanced past the time of calling blogs just a trend. They are now essential tools in building brand awareness. Blogs provide opportunities to speak directly to audiences engaged in the brand already. Speaking to audiences in their own terms is one of the [...]

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Location Location Location!

5 May, 2010 in Marketing Thoughts, Rants & Raves, Social media by admin

Where are you?… what are you doing?… twitter made it popular, and if that didn’t make our current online sociali-sphere (made that up) a stalker’s heaven, location-based social networking just up the ante. Almost every smart phone out today has some sort of Geo location capability. Whether it’s through an integrated GPS (real GPS) or [...]

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6 Step Process to Generate Sales from Blogs

19 Mar, 2010 in General, Marketing Thoughts, Search Engine Optimization, Social media by admin

Blogs can be used for many different purposes, including sales. Blogging for sales is another effective way to leverage blogs and I will explain how to go about it in a 6 step process. 1 – Find a large enough group of people to talk to. 2 – Learn what is unique about each smaller group. 3 – Share with them and build trust. 4 – Be patient and keep sharing. 5 – Embrace your visitors and their networks. 6 – Keep improving your sources

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Re-assess, Re-think, Re-imagine SEO

8 Mar, 2010 in General, Marketing Thoughts, Search Engine Optimization, Social media by admin

A few weeks ago we were invited to talk about SEO at the Dallas-Fort Worth American Marketing Association and we took the opportunity to “de-muddle” the search and content landscape. We focused our presentation on how Search Engine Optimization is evolving into what we are calling CSO or Content Search Optimization. The concept behind CSO is [...]

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What does Employee Retention have to do with Social Media Marketing?

8 Mar, 2010 in General, Marketing Thoughts, Social media by admin

Everyone talks about the importance of embracing Social Media as a marketing channel because it is free, easy to implement and everyone is doing it. But I also want to emphasize that it is a great channel to retain and engage employees. Leveraging employees, and their online networks and presence, in corporate social media initiatives helps marketing get the brand [...]

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Getting Yourself Out Of Brand Dog House.

25 Feb, 2010 in General, Marketing Thoughts, Social media, Tips & Tricks by admin

6 divided by 2 ways to start the fixing process. I don’t know how it happened, but last night I was watching CSPAN while the president and CEO of Toyota defended the Toyota brand in front of congress. While I was emphatically un-impressed by some of the representatives of congress and their professionalism towards the [...]

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Kay Byfield – Thoughts On How Social Media Is Changing the Search Landscape (Guest Post)

5 Feb, 2010 in General, Marketing Thoughts, Rants & Raves, Social media by admin

Editor’s note: Today we have a guest post from Kay Byfield,  a highly reputable Marketing Communications Professional. Kay is currently the Executive Vice President Membership at DFW American Marketing Association. Kay expresses valuable insights into “How Social Marketing Benefits Business” in an environment where social media is changing the online marketing landscape (See Video). You will also find Kay’s [...]

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5+1 Attributes of Inspirational Marketing

6 Jan, 2010 in Marketing Thoughts, Social media by admin

My wife forwarded me an article about inspirational leadership yesterday with a note saying “Bueno refrescar un poco”, which means “It is good to refresh [lessons] a little bit”.  Which reminded that, although we are always learning new  lessons all the time, we only effectively incorporate them into our actions when we practice them. Thus [...]

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