Browsing the archives for the Social media category

The End of Advertising as We Know It…I am Small Business, so Why do I Care?

7 Oct, 2009 in Marketing Thoughts, Social media by admin

A few days ago I read a research report from the IBM Institute for Business Value titled “The end of advertising as we know it”, which basically concludes that in the next 5 years the advertising industry will change inevitably. Over the next few days and weeks I will take this report and share my thoughts on how these changes and possible scenarios affect small and medium businesses, how they can prepare to maximize the opportunities that these changes will bring. I will do my best to address B2B and B2C scenarios

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tagged Advertising, Branding, corner6, cornersix, fort worth, Jose Guerra, marketing, Small and medium businesses, Social media, startup

They are following you! and your friends know about it.

28 Sep, 2009 in Marketing Thoughts, Rants & Raves, Social media by admin

I am approaching this line of thought from big to small, probably not going small enough but let’s see. The New York times published an article titled “Share the Moment and Spread the Wealth” where they talk about the importance of sharing content by leveraging influencers in social media platforms and how Internet sharing companies [...]

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tagged Branding, corner6, cornersix, fort worth, Jose Guerra, marketing, Social media

What does "think outside the box" really mean?

14 Sep, 2009 in Marketing Thoughts, Social media by admin

I think that only the brave, audacious, innovative and serious marketers take the time to embrace “thinking outside the box”. They believe that original and creative marketing campaigns that are well executed and properly distributed using the right media for their target audience will give them a boost in their branding and sales. I believe [...]

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tagged corner6, cornersix, fort worth, Jose Guerra, marketing, Social media, startup

Proud to be Chilean…Now I know why we have such great wines.

28 Aug, 2009 in General, Social media by admin

My last post was about a week ago…that is lazy. With so much going on I should be sharing my thoughts, learns and stories more often. I have been networking and focusing on business development, well last night I met this guy from Colombia, Dario, an entrepreneur full of passion, ideas and energy. The conversation [...]

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tagged chile, corner6, cornersix, Jose Guerra, marketing, Social media, Wine

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