The event was held at AMS Pictures which on initial appearance looks like a movie theater or a bowling alley. However, to our surprise and our sense of intrigue, it was actually just an office. The decor inside was incredible. We got an opportunity to take a quick tour throughout the facility with Bryce Ledbetter, an Account Director, and he got an opportunity to show off the fact that they have been graced by the presence of the likes of Ross Perot, Mark Cuban and even Barney the Dinosaur . Thanks Bryce. BTW, we hate you guys for being so awesome. All in all the event was a success and we cant wait to be in the audience for the next event.

DOWNLOAD THE SLIDES OF PRESENTATION WE GAVE HERE

It’s been proven time and time again, one such time being the day Micheal Jackson died, that the people are the people’s news outlet. Nothing new to some of us who do marketing for a living, but it baffles me that some companies still don’t believe in the power of social media.

You may not have gotten tickets but we won’t let you freeze to death outside. We will be tweeting and broadcasting live segments of the Chris Brogan Dallas Social Media Club Sponsored Event. Go to www.cornersix.com/chrisbrogan to view the live feed as well as our Twitter Stream. Please note, we cannot take credit for this anticipated even, that credit goes to The Dallas Social Media Club @dallassmc. Thanks Mike and crew!

You may also follow us on twitter @corner6labs

As usual, it is out of necessity comes innovation and sometimes it is important to go back to the drawing board for that innovation to happen. It is with that in mind that we will modify our editorial calendar and our blogging style to fit our current situation. The first thought we had was to throw more resources at the issue. However, after careful evaluation, we decided that what we need to become is more efficient and innovative.

Over the next few weeks we will putting out a series of micro-content centered around remedying internal marketing pains, SEO, Social Media Marketing Tips, tricks and observations and any other tidbit we can find that you might be interested in. The content mediums will include pod casts, web casts, quick tutorials and more. We have also engaged a few guest bloggers whose work is sure to impress even the pickiest of readers.

Stay tuned folks…

The answer is to engage them in real conversations that are not automated and based on “sending” valuable information. Don’t get me wrong, you should do the standard automated lead nurturing explained above in parallel with having real conversations with prospects. You need to do this to play in the same field, but there are many other channels to nurture leads in a two-way communication channel. Here are 6 recommendations to start doing it:

• Find the prospect on Twitter and start following them. Make sure to tweet content that is aligned to what he/she is tweeting about and re-tweet their content also.
• Find if he/she has a blog and comment on their posts.
• Find him/her on LinkedIn and join the groups he/she participates in. Post questions and comments on those groups. Answer and comments his/her posts.
• Find them on other industry relevant online communities and engage with them there.
• Don’t invite them to become friends/contacts right away, engage in a conversation first and then connect with them.
• Once you connect with them in LinkedIn,  forward them profiles of people that could become their customers and offer them to make an inintroduction

Happy New Year!!!

Jose Guerra
Principal

- C6 Team

Tell us what you think. Should he quit his day job?

My recommendation is to pick three objectives for 2010 and create an appropriate mix of marketing activities and programs around them.  Start by taking the time to identify 2010 business goals, then look at your resources and constraints to identify the marketing programs you need and have the capacity to work on. You will probably have more ideas and initiatives that you ca handle , so pay attention to the three main objectives an make tough decisions. You may not get to go to your favorite trade show, or have enough budget to sponsor that golf tournament, or have enough people to effectively do some social media marketing.   But all that is ok, thanks to the nature of social media and many other online marketing programs you may now shift some marketing resources to these activities that will allow you to do more, accomplish more and spend less. You will probably be pushed to prove ROI for these initiatives, which is fine and should not hold you back because most online and social media marketing initiatives can easily be tracked and proved to be more profitable that many other traditional marketing programs. Below are 6 links to B2B marketing news, online marketing tips and resources related to social media ROI to consider in your 2010 plan:

• How NOT to network in LinkedIn
• Measuring Social Media ROI: Why it fails
• Microsoft Outlook To Become More LinkedIn
• Call centers target for social media
• LinkedIn Launches Custom Groups For Marketers
• Basics Of Social Media ROI

Check out this video, it is a must watch if you want to understand how to address Social media ROI.

Exito

Jose Guerra
Principal

In today’s social media frenzy, we have the power to get instant knowledge of anything we search for, be it through YouTube, Facebook, Twitter or through good-old, reliable Google.  With that power at our fingertips and the ability to reach not just the Gen X’ers or the new millennium (Gen Y), but also the baby boomers cashing in on the action, is negative still good?  I have heard nothing but negative feedback from Mr. Lambert’s AMA performance regarding his crotch-grabbing and his now-infamous kiss.  I will not mention some of the other borderline pornographic simulations which were performed on stage, but the performance was concluded with a two-bird salute to the audience telling them they were number one in his book.

So, with everyone posting on my facebook page, tweeting about how outraged they were or my local DJ announcing he is jumping off the AL bandwagon, was this a positive thing for his career?  Did he push the envelope too far?  With a new product launch (his CD), will this inspire people to buy the album more or will it turn them away?

These are the same questions we pose to ourselves every time we decide to create our marketing campaigns.  Do I try a conservative approach in order to reach my target audience or do I go all out and try to reach everyone and hope my appeal is bigger than my product’s general demographic.  It is a tough call, due to the pervasive belief that even negative publicity is good publicity because it gets people talking about you.  We used to believe if people were talking about you, it was a good thing.  Even negative conversations were believed to lead to the creation of a “BUZZ” which could drive sales. It is my belief that some negative publicity is actually the wrong publicity.  I, for one, will not be going out or online to purchase this guy’s music who obviously thinks the way to go about marketing himself is to insult his fan base. I even liked the new song release and I did watch the video, partly because it was associated with the movie 2012, which I think rocks!  I may not be aligned with the masses, but all I hear is negative mojo from this past weekend’s performance and everyone who used to be on “Team Adam” seem to have jumped ship.

I think the people who manage and market AL, may be shaking their collective heads right now wondering “what if” or “what could have been,” because I do believe he will sell some of his wares, mostly to one of the demographics he holds the closest to him; However, I do think, as a whole, he could have grabbed every demographic across the board.  As a marketing media specialist, I am shaking my head and saying to myself “what an Elliot!”  He may be getting the viral buzz he is looking for, but I think most of it is from people who want to see it to believe it, and not from the ones who want to see it because they are huge fans.  After the viewing, only one of two outcomes will happen, either you watch it with an open mouth and think “Oh my, I am not buying his stuff” or you will say, “Wow, cool, I need to see more!”   I believe more of the former will happen.

What is the lesson we take away from this?  I believe in the adage learned from carpentry, “Measure twice and cut once” because there is nothing worse than having to do it over!  In your case, a PR campaign to fix your previous campaign can also be a huge headache and expensive. Make sure you or your marketing company actually thinks about the big picture and the long run on your business and its future.  The last thing you want to be is just a flash in the pan or a one-hit wonder. Don’t pull a “Lambert,” call us at 877-885-7129 or email me at blythe@cornersix.com.

Travis Blythe
VP of Sales