Is the phrase “any publicity is good publicity” still true?  Does it apply in today’s social media whirlwind or has it transitioned into a turn-off that could ruin your business, brand, product or service? Does negative publicity still drive the “Curious George” buyer to purchase your product? In today’s social media frenzy, we have the [...]

This is a second in a series of posts based on the findings of the IBM study titled “The end of advertising as we know it”. The first post titled “The End of Advertising as We Know It…I am Small Business, so Why do I Care?” was based on the changes in consumer behavior, how they [...]

Or 88 seconds depending on which timezone you are in. Watch excerpts of a video interview with corner6′s Director of Technology and Co-Founder Dwamian Mcleish.

I was reading a question posted by Harlan Beverly on LinkedIn about whether FREE was a good pricing strategy for a new SaaS offering or not, and it was interesting to read all the arguments and realize that there seems to be no consensus about it. For those in favor or open to a free pricing [...]

A lot of us “marketers” have been buzzing lately about social media. The social media phenomenon swooped in so quickly and has taken off so rapidly, that it has left some wondering if they are too far behind to become a successful social media marketer. I have to confess though, it strikes me as odd [...]

Last night I went to the second Social Media Club meeting in Dallas and I heard a lot about social media ROI. What is the point of all that ROI talk? It was evident that most consultants, agencies, marketing professionals and PR firms are facing the same challenge – how to prove ROI to whomever [...]