A few weeks ago we were invited to talk about SEO at the Dallas-Fort Worth American Marketing Association and we took the opportunity to “de-muddle” the search and content landscape. We focused our presentation on how Search Engine Optimization is evolving into what we are calling CSO or Content Search Optimization. The concept behind CSO is [...]
Everyone talks about the importance of embracing Social Media as a marketing channel because it is free, easy to implement and everyone is doing it. But I also want to emphasize that it is a great channel to retain and engage employees. Leveraging employees, and their online networks and presence, in corporate social media initiatives helps marketing get the brand [...]
Companies always get excited about launching a new website. In reality, maybe they are the only ones who care about the new website, but the excitement is nothing short of motivational. That’s how we feel here at C6 with the launch of our brand new biz front.
The new website is geared towards answering the question [...]
I have to admit that I am not much of a reader. Why? in my completely crazy brain, I figure by the time I read something, it will have changed anyway…so why not shoot to learn from experience. Yes, I do know that this is a very illogical angle to approach this from, but it [...]
6 divided by 2 ways to start the fixing process.
I don’t know how it happened, but last night I was watching CSPAN while the president and CEO of Toyota defended the Toyota brand in front of congress. While I was emphatically un-impressed by some of the representatives of congress and their professionalism towards the matter, [...]
Usually, in our effort to show you that we know what the hell we are talking about, we would give you a series of pointers to help you with your efforts to reach the masses. However, TODAY… we will simplify. TODAY… we will only give you one tablespoon of marketing medicine that is sure to [...]
Editor’s note: Today we have a guest post from Kay Byfield, a highly reputable Marketing Communications Professional. Kay is currently the Executive Vice President Membership at DFW American Marketing Association. Kay expresses valuable insights into “How Social Marketing Benefits Business” in an environment where social media is changing the online marketing landscape (See Video). You will also find Kay’s [...]
49.1 million people in the U.S. are living in food insecure households , 32.4 million are adults (14.4 percent of all adults) and 16.7 million are children (22.5 percent of all children)1. However, thanks to organization like the Dallas Social Media Club ,the North Texas Food Bank, and last but definitely not least, Nomee (One [...]
Just in case you haven’t noticed, we are obsessed with 6. We like to do things in 6s. 6 Steps, 6 Reasons, 6 Lessons, 6… I had to throw that last 6 in there because then we would have ended up with 666… and we don’t want that now do we? We are not evil, [...]
As promised, below are the ten Social Media maxims from the Amazon best selling book Socialnomics. This is not a book review, Erik Qualman, Global VP of EF Education and author of this awesome book, shared with us a summary of the ten most important take aways of his book, enjoy.
Successful marketers will be more [...]
