Browsing the archives for the Social media category
A few weeks ago we were invited to talk about SEO at the Dallas-Fort Worth American Marketing Association and we took the opportunity to “de-muddle” the search and content landscape. We focused our presentation on how Search Engine Optimization is evolving into what we are calling CSO or Content Search Optimization. The concept behind CSO is [...]
Everyone talks about the importance of embracing Social Media as a marketing channel because it is free, easy to implement and everyone is doing it. But I also want to emphasize that it is a great channel to retain and engage employees. Leveraging employees, and their online networks and presence, in corporate social media initiatives helps marketing get the brand [...]
6 divided by 2 ways to start the fixing process.
I don’t know how it happened, but last night I was watching CSPAN while the president and CEO of Toyota defended the Toyota brand in front of congress. While I was emphatically un-impressed by some of the representatives of congress and their professionalism towards the matter, [...]
Editor’s note: Today we have a guest post from Kay Byfield, a highly reputable Marketing Communications Professional. Kay is currently the Executive Vice President Membership at DFW American Marketing Association. Kay expresses valuable insights into “How Social Marketing Benefits Business” in an environment where social media is changing the online marketing landscape (See Video). You will also find Kay’s [...]
My wife forwarded me an article about inspirational leadership yesterday with a note saying “Bueno refrescar un poco”, which means “It is good to refresh [lessons] a little bit”. Which reminded that, although we are always learning new lessons all the time, we only effectively incorporate them into our actions when we practice them. Thus [...]
The last couple of years have been tough and hopefully you and your company managed to survive it. In 2010 we expect that things will start getting better, at least in certain industries; however you should be smart and don’t get all excited. There are great opportunities for those that are brave, innovative and agile, is that you?
If yes, then call us. If not, then [...]
Just in case you haven’t noticed, we are obsessed with 6. We like to do things in 6s. 6 Steps, 6 Reasons, 6 Lessons, 6… I had to throw that last 6 in there because then we would have ended up with 666… and we don’t want that now do we? We are not evil, [...]
When I was in high school, my social sciences teacher Mr. Marky taught me a very important life lesson, he always said “The heights of great men reached and kept, were not attained by sudden flight…because while their enemies and their companions slept, they were toiling upwards through the night”. I don’t know if that [...]
Selection of small and medium size business social media success stories.
As promised, below are the ten Social Media maxims from the Amazon best selling book Socialnomics. This is not a book review, Erik Qualman, Global VP of EF Education and author of this awesome book, shared with us a summary of the ten most important take aways of his book, enjoy.
Successful marketers will be more [...]
