Browsing the archives for the Advertising tag
The last couple of years have been tough and hopefully you and your company managed to survive it. In 2010 we expect that things will start getting better, at least in certain industries; however you should be smart and don’t get all excited. There are great opportunities for those that are brave, innovative and agile, is that you?
If yes, then call us. If not, then [...]
All of us have seen the effects of the current economic climate, maybe even firsthand. The media has beaten the topic to death over the past couple years and they are not seeming to let up. Some experts are predicting that we will start to see a positive shift by the middle of 2010 and even [...]
Selection of small and medium size business social media success stories.
As promised, below are the ten Social Media maxims from the Amazon best selling book Socialnomics. This is not a book review, Erik Qualman, Global VP of EF Education and author of this awesome book, shared with us a summary of the ten most important take aways of his book, enjoy.
Successful marketers will be more [...]
A few days ago I read a research report from the IBM Institute for Business Value titled “The end of advertising as we know it”, which basically concludes that in the next 5 years the advertising industry will change inevitably. Over the next few days and weeks I will take this report and share my thoughts on how these changes and possible scenarios affect small and medium businesses, how they can prepare to maximize the opportunities that these changes will bring. I will do my best to address B2B and B2C scenarios
