Browsing the archives for the marketing tag
A few weeks ago we were invited to talk about SEO at the Dallas-Fort Worth American Marketing Association and we took the opportunity to “de-muddle” the search and content landscape. We focused our presentation on how Search Engine Optimization is evolving into what we are calling CSO or Content Search Optimization. The concept behind CSO is [...]
The last couple of years have been tough and hopefully you and your company managed to survive it. In 2010 we expect that things will start getting better, at least in certain industries; however you should be smart and don’t get all excited. There are great opportunities for those that are brave, innovative and agile, is that you?
If yes, then call us. If not, then [...]
When I was in high school, my social sciences teacher Mr. Marky taught me a very important life lesson, he always said “The heights of great men reached and kept, were not attained by sudden flight…because while their enemies and their companions slept, they were toiling upwards through the night”. I don’t know if that [...]
All of us have seen the effects of the current economic climate, maybe even firsthand. The media has beaten the topic to death over the past couple years and they are not seeming to let up. Some experts are predicting that we will start to see a positive shift by the middle of 2010 and even [...]
Selection of small and medium size business social media success stories.
As promised, below are the ten Social Media maxims from the Amazon best selling book Socialnomics. This is not a book review, Erik Qualman, Global VP of EF Education and author of this awesome book, shared with us a summary of the ten most important take aways of his book, enjoy.
Successful marketers will be more [...]
corner6labs brings a new perspective and methodology to help small and medium size companies create break-though branding campaigns and cost-effective marketing programs. corner6labs marketing consultants work with their client’s employees and customers, using proven behavioral assessments and team dynamic methodologies, to craft innovative marketing campaigns that leverage social media and other low-cost marketing tactics.
Among the [...]
Based on the analysis done over two contradictory studies about the use of social media for business purposes by small firms, posted on CNET, I would like to send a message to all small businesses – You must be amongst those in the 7% that are lading the new marketing revolution now, change is happening exponentially faster. [...]
Traditional marketing just doesn’t work well anymore. More marketing and advertising dollars are being wasted because consumers have gotten good at filtering out what they consider “babble”.
A few days ago I read a research report from the IBM Institute for Business Value titled “The end of advertising as we know it”, which basically concludes that in the next 5 years the advertising industry will change inevitably. Over the next few days and weeks I will take this report and share my thoughts on how these changes and possible scenarios affect small and medium businesses, how they can prepare to maximize the opportunities that these changes will bring. I will do my best to address B2B and B2C scenarios
