Browsing the archives for the Advertising tag

Happy Holidays from the Lab!

15 Dec, 2011 in General, Marketing Thoughts by admin

Last month in the United States was the start of the Holiday Season.  Thanksgiving starts off a fast and furious couple of months full of food, family, holiday parties and travel.  If you’re like my wife and I, then you are not originally from this great state of Texas, and it means that you get [...]

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Branding. It's not just for cows. Blog your way to successful brand recognition!

8 Jun, 2010 in General, Marketing Thoughts, Social media by kharlan

Blogging. This phenomenon is for sure here to stay and we have advanced past the time of calling blogs just a trend. They are now essential tools in building brand awareness. Blogs provide opportunities to speak directly to audiences engaged in the brand already. Speaking to audiences in their own terms is one of the [...]

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Making Your Customers hAPPy: The Do’s and Don’ts of Launching a Mobile App.

14 Apr, 2010 in Marketing Thoughts, Mobile Mktg by kharlan

It’s hard to know when the “Mobile App” obsession will end. Chances are, not anytime soon. There are now over 50,000 Apps available at the iPhone App Store. With so many Apps out there, it can be hard to know which ones are useful. There is even an App to decide which Apps to download [...]

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6 Easy Marketing Tips To Survive 2010

7 Dec, 2009 in Marketing Thoughts, Rants & Raves, Social media by admin

The last couple of years have been tough and hopefully you and your company managed to survive it. In 2010 we expect that things will start getting better, at least in certain industries; however you should be smart and don’t get all excited. There are great opportunities for those that are brave, innovative and agile, is that you? If yes, then call us. If not, [...]

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Are you ready for the economic upturn? 6 ways to make sure

11 Nov, 2009 in Marketing Thoughts by dmcleish

All of us have seen the effects of the current economic climate, maybe even firsthand. The media has beaten the topic to death over the past couple years and they are not seeming to let up. Some experts are predicting that we will start to see a positive shift by the middle of 2010 and even [...]

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Small and Medium Size Business Social Media Success Stories

4 Nov, 2009 in Marketing Thoughts, Social media by admin

Selection of small and medium size business social media success stories.

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Ten Social Media Maxims by Erik Qualman, author of "Socialnomics", an Amazon best seller

20 Oct, 2009 in General, Marketing Thoughts, Progress Report, Social media, corner6labs stories by admin

As promised, below are the ten Social Media maxims from the Amazon best selling book Socialnomics. This is not a book review, Erik Qualman, Global VP of EF Education and author of this awesome book, shared with us a summary of the ten most important take aways of his book, enjoy. Successful marketers will be [...]

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The End of Advertising as We Know It…I am Small Business, so Why do I Care?

7 Oct, 2009 in Marketing Thoughts, Social media by admin

A few days ago I read a research report from the IBM Institute for Business Value titled “The end of advertising as we know it”, which basically concludes that in the next 5 years the advertising industry will change inevitably. Over the next few days and weeks I will take this report and share my thoughts on how these changes and possible scenarios affect small and medium businesses, how they can prepare to maximize the opportunities that these changes will bring. I will do my best to address B2B and B2C scenarios

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