Browsing the archives for the Branding tag

One could say that only 7% of small business (

16 Oct, 2009 in Marketing Thoughts, Social media by

Based on the analysis done over two contradictory studies about the use of social media for business purposes by small firms, posted on CNET, I would like to send a message to all small businesses – You must be amongst those in the 7% that are lading the new marketing revolution now, change is happening exponentially faster. [...]

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The End of Advertising as We Know It…I am Small Business, so Why do I Care?

7 Oct, 2009 in Marketing Thoughts, Social media by

A few days ago I read a research report from the IBM Institute for Business Value titled “The end of advertising as we know it”, which basically concludes that in the next 5 years the advertising industry will change inevitably. Over the next few days and weeks I will take this report and share my thoughts on how these changes and possible scenarios affect small and medium businesses, how they can prepare to maximize the opportunities that these changes will bring. I will do my best to address B2B and B2C scenarios

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The brand promise and delivery gap. Holding a carrot doesn't work.

29 Sep, 2009 in Marketing Thoughts, Social media by

I read an article this morning, “Best Buy Asks the Wrong Question on Facebook” and all the comments and controversia that this simple question posted to the web. However, I took it from a different angle which highlights the importance of truly “living your brand”. When employees are in direct contact with their marketing activities, [...]

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They are following you! and your friends know about it.

28 Sep, 2009 in Marketing Thoughts, Rants & Raves, Social media by

I am approaching this line of thought from big to small, probably not going small enough but let’s see. The New York times published an article titled “Share the Moment and Spread the Wealth” where they talk about the importance of sharing content by leveraging influencers in social media platforms and how Internet sharing companies [...]

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