Blogging. This phenomenon is for sure here to stay and we have advanced past the time of calling blogs just a trend. They are now essential tools in building brand awareness. Blogs provide opportunities to speak directly to audiences engaged in the brand already. Speaking to audiences in their own terms is one of the [...]
It’s hard to know when the “Mobile App” obsession will end. Chances are, not anytime soon. There are now over 50,000 Apps available at the iPhone App Store. With so many Apps out there, it can be hard to know which ones are useful. There is even an App to decide which Apps to download [...]
With so many web metrics tools out there, it’s not easy to understand or choose how to measure your web success. If you feel like you need a dictionary to even get started, you’re not alone. Plenty of bloggers and websites out there are saying the same thing. Successful businesses know their markets and the people [...]
Blogs can be used for many different purposes, including sales. Blogging for sales is another effective way to leverage blogs and I will explain how to go about it in a 6 step process. 1 – Find a large enough group of people to talk to. 2 – Learn what is unique about each smaller group. 3 – Share with them and build trust. 4 – Be patient and keep sharing. 5 – Embrace your visitors and their networks. 6 – Keep improving your sources
The last couple of years have been tough and hopefully you and your company managed to survive it. In 2010 we expect that things will start getting better, at least in certain industries; however you should be smart and don’t get all excited. There are great opportunities for those that are brave, innovative and agile, is that you? If yes, then call us. If not, [...]
Selection of small and medium size business social media success stories.
As promised, below are the ten Social Media maxims from the Amazon best selling book Socialnomics. This is not a book review, Erik Qualman, Global VP of EF Education and author of this awesome book, shared with us a summary of the ten most important take aways of his book, enjoy. Successful marketers will be [...]
corner6labs brings a new perspective and methodology to help small and medium size companies create break-though branding campaigns and cost-effective marketing programs. corner6labs marketing consultants work with their client’s employees and customers, using proven behavioral assessments and team dynamic methodologies, to craft innovative marketing campaigns that leverage social media and other low-cost marketing tactics. Among [...]
Based on the analysis done over two contradictory studies about the use of social media for business purposes by small firms, posted on CNET, I would like to send a message to all small businesses – You must be amongst those in the 7% that are lading the new marketing revolution now, change is happening exponentially faster. [...]
A few days ago I read a research report from the IBM Institute for Business Value titled “The end of advertising as we know it”, which basically concludes that in the next 5 years the advertising industry will change inevitably. Over the next few days and weeks I will take this report and share my thoughts on how these changes and possible scenarios affect small and medium businesses, how they can prepare to maximize the opportunities that these changes will bring. I will do my best to address B2B and B2C scenarios
