Browsing the archives for the Marketing Advice tag

Happy Holidays from the Lab!

in General, Marketing Thoughts

Last month in the United States was the start of the Holiday Season.  Thanksgiving starts off a fast and furious couple of months full of food, family, holiday parties and travel.  If you’re like my wife and I, then you are not originally from this great state of Texas, and it means that you get [...]

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Branding. It's not just for cows. Blog your way to successful brand recognition!

in General, Marketing Thoughts, Social media

Blogging. This phenomenon is for sure here to stay and we have advanced past the time of calling blogs just a trend. They are now essential tools in building brand awareness. Blogs provide opportunities to speak directly to audiences engaged in the brand already. Speaking to audiences in their own terms is one of the [...]

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Making Your Customers hAPPy: The Do’s and Don’ts of Launching a Mobile App.

in Marketing Thoughts, Mobile Mktg

It’s hard to know when the “Mobile App” obsession will end. Chances are, not anytime soon. There are now over 50,000 Apps available at the iPhone App Store. With so many Apps out there, it can be hard to know which ones are useful. There is even an App to decide which Apps to download [...]

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Web Metrics: The 6 Key Considersations Not to be Overlooked

in Marketing Thoughts, Web design

With so many web metrics tools out there, it’s not easy to understand or choose how to measure your web success. If you feel like you need a dictionary to even get started, you’re not alone. Plenty of bloggers and websites out there are saying the same thing. Successful businesses know their markets and the people [...]

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6 Step Process to Generate Sales from Blogs

in General, Marketing Thoughts, Search Engine Optimization, Social media

Blogs can be used for many different purposes, including sales. Blogging for sales is another effective way to leverage blogs and I will explain how to go about it in a 6 step process. 1 – Find a large enough group of people to talk to. 2 – Learn what is unique about each smaller group. 3 – Share with them and build trust. 4 – Be patient and keep sharing. 5 – Embrace your visitors and their networks. 6 – Keep improving your sources

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Re-assess, Re-think, Re-imagine SEO

in General, Marketing Thoughts, Search Engine Optimization, Social media

A few weeks ago we were invited to talk about SEO at the Dallas-Fort Worth American Marketing Association and we took the opportunity to “de-muddle” the search and content landscape. We focused our presentation on how Search Engine Optimization is evolving into what we are calling CSO or Content Search Optimization. The concept behind CSO is [...]

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5+1 Attributes of Inspirational Marketing

in Marketing Thoughts, Social media

My wife forwarded me an article about inspirational leadership yesterday with a note saying “Bueno refrescar un poco”, which means “It is good to refresh [lessons] a little bit”.  Which reminded that, although we are always learning new  lessons all the time, we only effectively incorporate them into our actions when we practice them. Thus [...]

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6 Easy Marketing Tips To Survive 2010

in Marketing Thoughts, Rants & Raves, Social media

The last couple of years have been tough and hopefully you and your company managed to survive it. In 2010 we expect that things will start getting better, at least in certain industries; however you should be smart and don’t get all excited. There are great opportunities for those that are brave, innovative and agile, is that you? If yes, then call us. If not, [...]

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Small and Medium Size Business Social Media Success Stories

in Marketing Thoughts, Social media

Selection of small and medium size business social media success stories.

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Not your grandfather's SEO. It's the genius kid

in Uncategorized

Hey, I am only here to speak the truth. You may not want anyone to tell you that including those meta tags and keywords hardly means anything anymore when it comes to your ranking on search engines such as Google, but I am tell you anyway. Don’t believe me, then hear it from the horses [...]

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