Blogging. This phenomenon is for sure here to stay and we have advanced past the time of calling blogs just a trend. They are now essential tools in building brand awareness. Blogs provide opportunities to speak directly to audiences engaged in the brand already. Speaking to audiences in their own terms is one of the [...]
It’s hard to know when the “Mobile App” obsession will end. Chances are, not anytime soon. There are now over 50,000 Apps available at the iPhone App Store. With so many Apps out there, it can be hard to know which ones are useful. There is even an App to decide which Apps to download [...]
With so many web metrics tools out there, it’s not easy to understand or choose how to measure your web success. If you feel like you need a dictionary to even get started, you’re not alone. Plenty of bloggers and websites out there are saying the same thing. Successful businesses know their markets and the people [...]
Blogs can be used for many different purposes, including sales. Blogging for sales is another effective way to leverage blogs and I will explain how to go about it in a 6 step process. 1 – Find a large enough group of people to talk to. 2 – Learn what is unique about each smaller group. 3 – Share with them and build trust. 4 – Be patient and keep sharing. 5 – Embrace your visitors and their networks. 6 – Keep improving your sources
A few weeks ago we were invited to talk about SEO at the Dallas-Fort Worth American Marketing Association and we took the opportunity to “de-muddle” the search and content landscape. We focused our presentation on how Search Engine Optimization is evolving into what we are calling CSO or Content Search Optimization. The concept behind CSO is [...]
The last couple of years have been tough and hopefully you and your company managed to survive it. In 2010 we expect that things will start getting better, at least in certain industries; however you should be smart and don’t get all excited. There are great opportunities for those that are brave, innovative and agile, is that you? If yes, then call us. If not, [...]
All of us have seen the effects of the current economic climate, maybe even firsthand. The media has beaten the topic to death over the past couple years and they are not seeming to let up. Some experts are predicting that we will start to see a positive shift by the middle of 2010 and even [...]
